Flak Attack

If it’s in the news, the Flak attacks!

Internships: The new interview?

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NEWS FLASH: The economy blows.

And besides the current 8.6 percent in this country who are feeling it the most, quite possibly no other audience has more to hurdle than the broad jumpers currently graduating college.

Think about it: they are unproven, they have no contacts, they have nothing to fall back on and… that resume? Woof.

What’s a graduate to do in this profession, and in this market?

Answer: Become an intern – anywhere!

The class of 2009 is ready, willing and able, so why work for free? How do they make it?

According to this article from San Bernandino Sun, those questions are considered in-between cramming for finals and those drunken stupors allegedly dealt with on a bi-weekend basis.

“It’s exciting to be graduating, but very frustrating,” said Christina Dudley, who is graduating with a bachelor’s degree in liberal studies from Cal State San Bernardino in June. “It makes you wonder if it’s even worth it going to school all these years, paying all this money and then not being able to find a job to pay back student loans.”

No kidding.

The article continues to discuss the deft trifecta these students are facing:

  1. The job market blows as much as the economy does.
  2. Consider the usual competition for PR jobs, now multiply that by 10.
  3. The market sucked last year too, so all those graduates are still looking for a gig.

Which leads me to internships. Sure, you may have to get a part-timer sacking groceries, but interning creates four magic words on a resume your diploma can’t buy: “On the job training.”

More and more, agencies have a need at the assistant account executive or account coordinator level but are waiting for the summer months to hire. No, not at your level but that one intern who will do everything, get everything, help everyone and be happy doing it.

Agencies don’t have the cost of benefits and stil get a hungry person willing to show off a little to get a little. And possibly a lot more in the fall. Yes, that’s why!

Interns get their foot in the door, develop a new skill set not foreseen during semester mid-terms and get a lot closer to a managing director than your resume ever will.

So, if you’re out there, fresh hair cut, creased pants, diploma in-hand and still without the job, consider the intern. I’ll bet more of them get hired in the next coming months than more of you.

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Written by theflak

May 28, 2009 at 11:00 am

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