New publishing efforts are all Greek to me
Magazines are vanishing from the public almost as fast as Jon & Kate’s relevance. And to keep the printing presses as hot as the aforementioned couple’s divorce proceedings, publishers are looking under their pillows for that one wadded-up idea hiding in the pillows.
The Meredith Corporation, home of many magazines routinely seen in my mailbox (Hi baby), has found one such idea that dates back to antiquity. No, really. Like Ancient Greece.
Recently, the world was introduced to a new kind of radioactive woman – the Gamma Women, who are influential and well-connected women who love to network.
More than 55 million of them evidently read their gaggle of magazines, so why not create a report about the third letter in the Greek alphabet?
Thanks to this story from PR Newser, we have a quote from Nancy Weber, Meredith’s CMO:
“Since we released the Gamma report last year, we’ve received an overwhelming response from marketers and advertisers. The current economic environment has caused brands to reevaluate where they spend their marketing and advertising dollars and seek opportunities that reach highly engaged consumers at great scale.”
So, Gamma women buy wisely, as opposed to Alpha males who just walk into a local Border’s and duke it out or pee all over the magazine rack to mark their territory. You learn something new every day.
Only one thought from the married section of the cheap seats: whatever you do Meredith Corp., please – for the love of God – don’t use the Gamma in its lowercase form.
Originally, this formation of the symbol was used in engineering mechanics and refers to specific weight.
I don’t know about most women, but the ladies in my life wouldn’t be that crazy about having their weight published across the country in the interest of a quick buck. Just sayin’.