Archive for the ‘Advertising’ Category
Magazines are vanishing from the public almost as fast as Jon & Kate’s relevance. And to keep the printing presses as hot as the aforementioned couple’s divorce proceedings, publishers are looking under their pillows for that one wadded-up idea hiding in the pillows.
The Meredith Corporation, home of many magazines routinely seen in my mailbox (Hi baby), has found one such idea that dates back to antiquity. No, really. Like Ancient Greece.
Recently, the world was introduced to a new kind of radioactive woman – the Gamma Women, who are influential and well-connected women who love to network.
More than 55 million of them evidently read their gaggle of magazines, so why not create a report about the third letter in the Greek alphabet?
Thanks to this story from PR Newser, we have a quote from Nancy Weber, Meredith’s CMO:
“Since we released the Gamma report last year, we’ve received an overwhelming response from marketers and advertisers. The current economic environment has caused brands to reevaluate where they spend their marketing and advertising dollars and seek opportunities that reach highly engaged consumers at great scale.”
So, Gamma women buy wisely, as opposed to Alpha males who just walk into a local Border’s and duke it out or pee all over the magazine rack to mark their territory. You learn something new every day.
Only one thought from the married section of the cheap seats: whatever you do Meredith Corp., please – for the love of God – don’t use the Gamma in its lowercase form.
Originally, this formation of the symbol was used in engineering mechanics and refers to specific weight.
I don’t know about most women, but the ladies in my life wouldn’t be that crazy about having their weight published across the country in the interest of a quick buck. Just sayin’.
Warren Buffett – he’s one of the most beloved philanthropists and investors, one of the richest dudes on the planet and a guy who knows a thing or two about newspapers.
Much to the latter, Buffett was quoted at the annual Berkshire Hathaway shareholders meeting discussing the recent plight of dwindling newspaper circulations and the fact America doesn’t fancy itself as a reading nation any longer.
“For most newspapers in the United states, [his company that dabbles in publications] would not buy them at any price,” he said in response to a question about whether he would consider investing in newspapers. “They have the possibility of going to just unending losses.”
Talk about kicking the crap out of an industry while it’s down. Publishing magnates everywhere collectively inhaled and choked on their stogies when this quote went transcontinental.
So, how so, O’ Sage of Omaha? Well, to paraphrase Buffett’s street savvy, “It’s all about the Benjamins.”
As long as newspapers were essential to readers, they were essential to advertisers. But news is available in many other venues, such as the Internet, which means a dramatic drop in advertising revenue.
So, is this pandemic Google’s fault? Nah. It’s ours. Folk enjoy anything that can chucked into a microwave and bought at a drive-thru. Our quest of diversify our calendars has been the driving force to plunder newspapers everywhere.
We enjoy the Cliff’s Notes versions found online rather than sifting through countless headlines and ads to find just exactly where was the last place Brangelina or TomKat was seen in public.
Why look for the story when we can hunt for the Google images and copy that in our Facebook page? Who knows.
So, eh, breaking news? Newspapers are closing their printing presses everywhere.
It’s not they are running out of ink or stories, just money. And so, publishers have been hurling their heads into their desks trying to figure a way out of this Internet mess.
Then, without fail, faster than a speeding IRS agent, more powerful than a local blog and able to leap tall requests with a single check… here comes the U.S. Government, thanks to HuffPo.
Yeah, yeah. Get your barf bags ready and let’s say those two magical words together, “Bail. Out.”
Hosted by Sen. John Kerry, some of this country’s most influential publishers caucused on Capitol Hill with shades, a cane and a dirty coffee mug in-hand awaiting a hand out.
Among the blind… er, publishing magnates were James Moroney from the beleaguered Dallas Morning News, who claimed a “quasi property right” over facts that were being used for “commercial gain,” not by readers but by “someone else.”
Yeah, that’s called public information once it’s online, so I’m fairly sure that “someone else” would be every person who regretfully isn’t interested in buying a paper to see the advertising… uh, read the stories first-hand.
Why Kerry? Among the near-dearly-departed who be his beloved Boston Globe. So his impartial and unbiased interest in saving that paper is about as transparent as Sen. Carl Levin of Michigan being interested in the goings on of the automotive industry.
Now, Kerry and the gaggle of civil servants who gathered are looking into a proposal to steer around labeling it as a bailout – allowing papers become non-profit entities.
I wonder which of those former-writers-gone-publishers was responsible for that ironic twist. Hrm.
Things are grim for publishers these days. Newspapers aren’t doing so well these days. Reporters are getting buyouts. Journalists are looking elsewhere for jobs. And subscriptions and advertisements blow. Bad.
It’s sad because some of those reporters “considering” career changes aren’t just colleagues, they are friends. Many of them leave without a fight because there is no one in the ring… except now, thanks to this story from PR Week.
In Minneapolis, spurned employees from the regaled Star Tribune are speaking out with the development of SaveTheStrib.com.
The paper recently filed Chapter 11, won’t make a dime this year and its circulation of 300,000 is probably bloated beyond I-just-ate-all-the-Thanksgiving-leftovers status.
As noted from the Web-based platform, “Help us build a compelling case for potential new ownership that Minnesotans believe, as we do, the Star Tribune is a vital part of our civic life.”
I applaud this effort and hope the Morning Newsers can do something similar, but one problem: There hasn’t been a viable post on the “Strib” in more than a week as of this post.
Kinda’ hard to be compelling when your writers aren’t compelled enough to roll over and turn on a laptop from bed on a daily basis. I’m just saying.