Flak Attack

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Posts Tagged ‘baseball

“The Rocket” Blasts Off in the World of PR

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Sooner or later the light bulb goes off, pops loudly because it’s been eons since anyone flipped the switch and then troubled people and organizations finally call a PR or marketing agency.

Roger Clemens kindaTake Exhibit A, Roger Clemens: owner of seven Cy Young awards, two pitching “triple crowns”, two World Series rings and a medicine cabinet chock full of ‘roids… allegedly.

Thanks to the infamous Mitchell Report, Clemens’ Hall of Fame career has been put in question, haters abound and MLB journalists have all but written his baseball obituary.

Well, “The Rocket” had that Thomas Edison epiphany and called a reputable PR firm to help him bat away the negativity – Levick Strategic Communications SVP Gene Grabowski.

Sure, it took awhile but at least he is fighting back with more than a sword in this gun fight.

How so? Clemens is in good company because his new PR guy [a stud in the industry and former “Burson Person” if you need him] has been called upon for quotes on other troubled athletes – Alex “A-Roid” Rodriguez and Michael “That’s not mine” Phelps.

Nice.

Hopefully, the spin on Clemens’ personal allegations won’t drive him dizzy. The hectic schedule on his media tour probably is taking care of that part already.

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