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Women talk more… and now it pays off

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BlogHer at WorkFor years, statistics have shown women talk more than men. No big surprise, but now it seems to be working.

Thanks to Kara at All Things Digital,the women’s blogging network, BlogHer, just received a lovely $7 million in Series C funding (whatever that is, but it’s a nice big, floppy check they can’t take to a bank).

“This is a true grassroots effort that shows the growing influence of women in social media,” said [BlogHer CEO Lisa] Stone. “We want to focus on taking advantage of that growth and momentum with this new funding.”

$7 million can create quite a whirlwind of momentum. And if you think women talk three times as much now, just watch them chatter a monsoon now.

The Web site for Woman Power is cleaning up more than a good portion of cash. The 30-employed-person haven is now attracting the eyes of 14 million women globally per month.

It has attracted Hollywood sponsorship, notable brands and nationally regaled conferences. And now, they have gone completely social on Twitter with more than 9,000 followers.

That said, there was one troubling quote:

While it is not yet profitable, Stone added, BlogHer is ahead of its internal financial projections, and “I hope next year I can raise a glass of champagne to meeting that goal.”

A salty million-dollar underwriting and still not profitable?! What? There’s not a sale or something to push that over in the black?

Well, whatever the case, speak on women of the world. The buzz is paying off.

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Written by theflak

August 5, 2009 at 9:00 am