Flak Attack

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Posts Tagged ‘campaign

The Spin View: Hillary dances the Congo line

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Like the Lone Ranger racing on the plains busting Silver and her “High Hos,” former president Bill Clinton galloped on some North Korean tarmac, met with Kim Jong Il and traded two captured U.S. reporters for two sweet Cuban cigars and a stained dress.

Evidently, while Hilary was showing off the latest U.S. fashions in pant suits, yet another version of the Jerry Springer show broke out during her presser in the Congo, as seen here:

Nevermind all the kitschy “Lost in Translation” headlines (originated by the great Jake Tapper) seen internationally, Hillary popped her neck, snapped those fingers and told the Congo dude asking about President Obama what’s up.

Gurl, no, you di’nt!

Don’t believe me? Rewind the video and watch her get that gangsta lean on. The way she flops back in the chair after she gesticulates all over the front row because she thought someone had the nerve to ask Hillary about her hubby and his jet setting trip.

“You want me to tell you what my husband thinks?”

That was the beginning of the end. That one blue vein pulsing in her forehead and what little of a smile she quickly was erased by her fangs. As. If?!

“My husband is not secretary of state, I am,” she replied. “If you want my opinion I will tell you my opinion. I am not going to be channeling my husband.”

Keep it classy there, Madame Secretary.

Does that shadow darken more than the sun always shining on your broad shoulder pads? Looks like it may be your legacy in politics unless there is a PR campaign revving up soon to correct this angst and envy of Captain Charisma.

During his sinful ways and non-sexual-relations-with-that-woman, Hillary kept her cool. While he was being probed by every national network in the U.S., she was steadfast by his side.

But now that she’s got the title and he’s some washed-up has-been, his shadow still looms and now she would like to get it all out. The real problem is if some student with a haphazard translator can make her square off that easy, what happens when some starched-shirt GOP acolyte confronts her when she is back stateside?

She going to shank him? Scratch his eyes out. Man up, Hillary. Come on. Who’s the good secretary of state?

Remember what they say, “Smile, and the world smiles with you. Fart… and, well, watch the video.”

It’s official: PR makes advertising its Bee-yatch

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Advertising Age recently published its findings and waxed melancholy about the state of advertising in the second half of 2009.

To summarize, take this as a warning-slash-really-bad-pep-rally for the industry:

It’s not getting a lot better, but at least it’s not getting any worse. And it probably won’t ever get back to where it once was.

Communications

I think it makes sense now. Don't you?

What’s this say to clients and other company’s creative types who us flacks want to love so, so much (call me)?

Find different ways to get in front of your target audiences. You know, do something you’re not currently doing to change the profits from going lower than the president’s approval ratings. (Hey, just sayin’.)

Does Ad Age have any recommendations? Glad you asked:

We found that there are pockets of strength: online and PR, for example.

So, why the change? Typically, it was make a logo and sand blast that on any embankment, billboard and mode of public transportation within a 5000-mile radius of your corporate office.

Well, that swooshing sound of all your cash going down the toilet has something to do with it. Couple that with the lack of interest in print products for anything outside of lining bird cages and creating cozy comforters for the homeless and you have an answer.

People have to look for not necessarily inventive ways to reach their target base, but definitely optional ways to sustain that catchy new mark.

Without a skilled PR campaign attached to a brand that directs folk to a billboard, or the very reason behind said advertisement, what good does it do the company? How long will it last? And where can find an ROI with a two-week blitz for a poster seen in your local parking garage?

Sure, some sleuth reporter will bump into the ad and write a story, but without a high-performance Web site or a strategic PR campaign, that story will have the longevity of “Jon & Kate: the Divorced Years” or new Coke (woof!)

“We are seeing a paradigm shift in our industry taking place as agencies grapple with how to deal with the new realities and manage costs to revenues. The industry is in for a fundamental, enduring reset over the next 10 years,” said Jim Heekin, chairman-CEO, Grey Group.

I like that – “new realities”. You know, billboards and print are still tangible but there’s this Internet thingy that’s really catching on.

I once heard in “Advertising 101” (not sure if that’s the real name):

Advertising is what you pay for, while public relations is what you pray for.

Anyone in the corporate arena wanna come with me to church this Sunday? I’ll drive.