Flak Attack

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Posts Tagged ‘Hollywood

Women talk more… and now it pays off

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BlogHer at WorkFor years, statistics have shown women talk more than men. No big surprise, but now it seems to be working.

Thanks to Kara at All Things Digital,the women’s blogging network, BlogHer, just received a lovely $7 million in Series C funding (whatever that is, but it’s a nice big, floppy check they can’t take to a bank).

“This is a true grassroots effort that shows the growing influence of women in social media,” said [BlogHer CEO Lisa] Stone. “We want to focus on taking advantage of that growth and momentum with this new funding.”

$7 million can create quite a whirlwind of momentum. And if you think women talk three times as much now, just watch them chatter a monsoon now.

The Web site for Woman Power is cleaning up more than a good portion of cash. The 30-employed-person haven is now attracting the eyes of 14 million women globally per month.

It has attracted Hollywood sponsorship, notable brands and nationally regaled conferences. And now, they have gone completely social on Twitter with more than 9,000 followers.

That said, there was one troubling quote:

While it is not yet profitable, Stone added, BlogHer is ahead of its internal financial projections, and “I hope next year I can raise a glass of champagne to meeting that goal.”

A salty million-dollar underwriting and still not profitable?! What? There’s not a sale or something to push that over in the black?

Well, whatever the case, speak on women of the world. The buzz is paying off.

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Written by theflak

August 5, 2009 at 9:00 am

Bruno Punks PR

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O.J. was so innocent in his youth, huh?

O.J. was so innocent in his youth, huh?

Anyone see Sacha Baron Cohen’s latest spoof, “Bruno”?

Meh?

It’s the same shtick of stereotypical chicanery and pushing that envelope until everyone in the theatre gets paper cuts. With the exception of one thing, he punks some publicist hacks in Los Angeles.

Meet Duet PR and its founders – the self-dubbed “hot identical twins” Nicole and Suzie DeFosset, if you need them. (Again, meh?)

So, here’s Bruno gallivanting in their LA-based studio looking for insight on how to rock it Hollywood and get involved with charities.

The conversation that transpired was a microcosm of why some folks lump flacks into the same gene pool as used car salesmen and those guys who go door-to-door with lawnmower in-tow looking to make a few bucks.

Thanks to this Ecorazzi story, we have an excerpt from a Bloomberg review:

In America, Bruno has encounters with B-list entertainers, redneck hunters, bloodthirsty fight fans and a couple of airhead PR consultants who advise celebrities on how to boost their public images by supporting charities. (One of the flacks mispronounces Darfur and indicates that global warming is no longer buzz-worthy.)

Keeping it sooooo classy in So-Cal. Nice.

Aside from that, they couldn’t even find the Sudanese area on a map.

Well, since this wasn’t the most flattering appearance in Hollywood – their backyard to make a dime – the “blunder twins” put out this statement to continue their 15 minutes:

We just saw the movie and thought it was hilarious and Bruno is a comedic genius. We were directed on playing up the blonde roll (sic) and they definitely captured those parts! Like all reality shows it was cleverly edited and we are excited to be apart (sic) of a successful film.

Uh, yeah.

Well, true to form, the girls continued to play the “blonde roll” when they hit enter by misspelling a couple of words, misplacing a few commas and misrepresenting an entire industry.

There’s never a good media alert – or an AP style guide – around when you need one.