Posts Tagged ‘Internet’
Warren Buffett – he’s one of the most beloved philanthropists and investors, one of the richest dudes on the planet and a guy who knows a thing or two about newspapers.
Much to the latter, Buffett was quoted at the annual Berkshire Hathaway shareholders meeting discussing the recent plight of dwindling newspaper circulations and the fact America doesn’t fancy itself as a reading nation any longer.
“For most newspapers in the United states, [his company that dabbles in publications] would not buy them at any price,” he said in response to a question about whether he would consider investing in newspapers. “They have the possibility of going to just unending losses.”
Talk about kicking the crap out of an industry while it’s down. Publishing magnates everywhere collectively inhaled and choked on their stogies when this quote went transcontinental.
So, how so, O’ Sage of Omaha? Well, to paraphrase Buffett’s street savvy, “It’s all about the Benjamins.”
As long as newspapers were essential to readers, they were essential to advertisers. But news is available in many other venues, such as the Internet, which means a dramatic drop in advertising revenue.
So, is this pandemic Google’s fault? Nah. It’s ours. Folk enjoy anything that can chucked into a microwave and bought at a drive-thru. Our quest of diversify our calendars has been the driving force to plunder newspapers everywhere.
We enjoy the Cliff’s Notes versions found online rather than sifting through countless headlines and ads to find just exactly where was the last place Brangelina or TomKat was seen in public.
Why look for the story when we can hunt for the Google images and copy that in our Facebook page? Who knows.
With the advent of this Internet thingy, more and more people are relying less and less on common sense and due diligence. They don’t research anymore.
Rather, at the last minute, they logon and frantically search for a Cliff’s Notes version of whatever it is that has them trolling Google pages 30 – 35 at 3 a.m.
Long gone are the days of the door-to-door Encyclopedia Britannica salesman. Today, it’s Wikipedia or bust.
The only problem with that is history is not the determining factor, people and their often misled opinions are.
How’s that working out? Glad you asked.
Shane was looking for a focus group on “the dangers of relying too heavily on the Internet for information.” His group? The world.
Oscar-winning French composer Maurice Jarre died on March 30, and to commemorate his passing, Shane goes to Jarre’s Wikipage and invents a quote that was then used in major newspapers around the world. Nice.
It didn’t take Dr. Zhivago to figure out the ailment – the media got bamboozled because they collectively took a short cut to be the first to get a story out… and on Google.
There is something to be said for that ubiquitous horse’s mouth, even it did belong to a dead movie score composer.