Flak Attack

If it’s in the news, the Flak attacks!

Posts Tagged ‘network

Women talk more… and now it pays off

with one comment

BlogHer at WorkFor years, statistics have shown women talk more than men. No big surprise, but now it seems to be working.

Thanks to Kara at All Things Digital,the women’s blogging network, BlogHer, just received a lovely $7 million in Series C funding (whatever that is, but it’s a nice big, floppy check they can’t take to a bank).

“This is a true grassroots effort that shows the growing influence of women in social media,” said [BlogHer CEO Lisa] Stone. “We want to focus on taking advantage of that growth and momentum with this new funding.”

$7 million can create quite a whirlwind of momentum. And if you think women talk three times as much now, just watch them chatter a monsoon now.

The Web site for Woman Power is cleaning up more than a good portion of cash. The 30-employed-person haven is now attracting the eyes of 14 million women globally per month.

It has attracted Hollywood sponsorship, notable brands and nationally regaled conferences. And now, they have gone completely social on Twitter with more than 9,000 followers.

That said, there was one troubling quote:

While it is not yet profitable, Stone added, BlogHer is ahead of its internal financial projections, and “I hope next year I can raise a glass of champagne to meeting that goal.”

A salty million-dollar underwriting and still not profitable?! What? There’s not a sale or something to push that over in the black?

Well, whatever the case, speak on women of the world. The buzz is paying off.

Advertisements

Written by theflak

August 5, 2009 at 9:00 am

Jean Carpenter: Texas State Fair loses a legendary face

leave a comment »

Jean CarpenterLate last month, Dallas/Fort Worth learned that Big Tex wasn’t the only legendary face on the state fairgrounds.

Her name was Jean Carpenter, and although she had her own practice in North Texas, she was known for representing the Texas State Fair annually for the past 30 years.

Thanks to this obituary/story from the Dallas Morning News, we learned she died of a brain tumor at the age of 80.

“Jean was just running every direction that morning making sure things came together the way they were supposed to,” Ms. [Nancy, of retired State Fair fame] Wiley said. “Pretty much everything did, except for the trained pig. We discovered pigs don’t like to get up before dark and perform. Jean was right out in the middle of it, herding the pigs in the direction they were supposed to go. She was tremendously versatile.”

The last memoir there describes what true flacks do. This is not a 9-to-5 gig. It’s round the clock, ofttimes thankless but erstwhile rewarding. And that’s what Carpenter made it.

I had the privilege of working with her once on behalf of another client. Although Big Tex towers over the fairgrounds, that woman clearly wore the huge pants around that place. She ran the joint and no one got through that gate without her consent.

Including yours truly… and I had approval, only the news didn’t make it to security that one fateful morning. Sigh.

Chutzpah and credibility, all in one bound Dallas package. She will certainly be missed.

To really appreciate a more personal approach, Rawlins Gilliand wrote an amazing celebratory piece that Big Bob Wilonsky posted in Unfair Park. Please visit, it’s worth the read.

Ms. Carpenter is survived by her companion, John Patrick Byrne of Dallas, and a sister, Jerry Stevenson of Lufkin, Texas. Memorials may be made to the Texas Scottish Rite Hospital for Children or the State Fair of Texas Scholarship Fund.

Written by theflak

July 27, 2009 at 10:00 am

New publishing efforts are all Greek to me

leave a comment »

Magazines are vanishing from the public almost as fast as Jon & Kate’s relevance. And to keep the printing presses as hot as the aforementioned couple’s divorce proceedings, publishers are looking under their pillows for that one wadded-up idea hiding in the pillows.

The Meredith Corporation, home of many magazines routinely seen in my mailbox (Hi baby), has found one such idea that dates back to antiquity. No, really. Like Ancient Greece.

New cheesy pick-up line: "Whew. Look at those Gammas."

New cheesy pick-up line: "Whew. Look at those Gammas."

Recently, the world was introduced to a new kind of radioactive woman – the Gamma Women, who are influential and well-connected women who love to network.

More than 55 million of them evidently read their gaggle of magazines, so why not create a report about the third letter in the Greek alphabet?

Thanks to this story from PR Newser, we have a quote from Nancy Weber, Meredith’s CMO:

Since we released the Gamma report last year, we’ve received an overwhelming response from marketers and advertisers. The current economic environment has caused brands to reevaluate where they spend their marketing and advertising dollars and seek opportunities that reach highly engaged consumers at great scale.”

So, Gamma women buy wisely, as opposed to Alpha males who just walk into a local Border’s and duke it out or pee all over the magazine rack to mark their territory. You learn something new every day.

Only one thought from the married section of the cheap seats: whatever you do Meredith Corp., please – for the love of God – don’t use the Gamma in its lowercase form.

Originally, this formation of the symbol was used in engineering mechanics and refers to specific weight.

I don’t know about most women, but the ladies in my life wouldn’t be that crazy about having their weight published across the country in the interest of a quick buck. Just sayin’.

Written by theflak

July 26, 2009 at 8:00 am