Flak Attack

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Posts Tagged ‘NFL

PETA’s new PR campaign out to the dogs

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So, awhile back there was this quarterback who had a truckload of cash, talent and rocks in his head. You see, his idea of fun and yuks was putting dogs in a concrete ring to play UFC. Classy.

No wonder he ran so fast

No wonder he ran so fast

Well, Michael Vick’s shenanigans caught him rethinking his position on how to treat your pet for 23 months in federal prison.

The Atlanta Falcons canned him. The NFL ostracized him. And PETA? Well, they want to beat up his mother they’re so upset.

Protests. Near riots. Lovely nicknames I care not to discuss in public (except for Vick the Puppy Slayer. So cute). And now, a possible PR opportunity?! [Shout out to PRNewser for a lovely picture].

“I’m familiar with [the PR plan],” said Dan Shannon, director of youth outreach and campaigns for PETA. “We have been in discussions with Michael Vick, with his management team, about the possibility of him putting out a public-service announcement with PETA when he’s out of jail. We want him to discourage people from taking part in dog-fighting. I can do it until I’m blue in the face and it might not convince anybody. Michael Vick sure can. He can say, ‘Look, I did it, I was wrong, and it ruined my career.’ “

How sweet when the circle of life (and blatant spin control) wheel ’round and ’round. Yes, the masters of media capitalization have allegedly approached Michael Vick to become PETA’s new spokesperson.

Who woulduve thunk it?! Well, according to this immediate post found in the Los Angeles Times, not PETA.

That offer [to be the new PETA mouthpiece] was subsequently withdrawn in December, after the group received a U.S. Department of Agriculture report offering details of the dogfighting operation that landed Vick a nearly two-year jail sentence. Shannon said in a statement that any deal was off when the group discovered, as a result of the report, that Vick had “enjoyed placing family pets in the ring with fighting pit bulls and that he laughed as dogs ripped each other apart.”

So, PETA is still advocating for your pets. Vick is still getting out of jail. And America is out one entertaining PR circus.

Love those news cycles… even when the wheels fly off from time to time.

Written by theflak

May 11, 2009 at 2:23 pm